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Marketing Communications Manager

Position Description

Position Title: Marketing Communications Manager
Competition # 2008-47
Division: Business & Consumer Markets
Section: Consumer Marketing & Sales
General Supervisor: Director - Consumer Marketing Sales
Union: Managerial
Group: C

Position Summary

Under the direction of the Director – Consumer Marketing & Sales, the Marketing Manager is responsible for planning, directing and managing the activities of the marketing department and for developing the marketing campaigns for the TBayTel Brand and products and services.

Major Responsibilities

  1. Manages the staff and day to day operations of the marketing section.
  2. Coordinates, organizes and reports on the status of all of the work assignments within the marketing section.
  3. Liaises regularly with the Product Marketing Specialists to ensure effective and efficient product launches.
  4. Develops and implements marketing plans for the TBayTel brand, bundles and individual products and services.
  5. Develops, implements and monitors market research plans.
  6. Contributes to the development and achievement of revenue targets.
  7. Develops targets for market growth objectives.
  8. Develops pricing strategies to meet or grow market share by market segment.
  9. Develops delivery strategies to meet or grow market share by market segment.
  10. Develops promotional offers to be executed to internal and external stakeholders by Marketing Communications staff.
  11. Provides information, plans and targets to facilitate sales at the Retail Store and TBayTel dealers.
  12. Focuses on the 4 P’s of Marketing.
  13. Provides expertise to regulatory staff and marketing communications for new rates, tariffs and market introduction.
  14. Performs such other related duties as may be assigned.

Qualifications

  • A degree or diploma in Commerce, Business, Marketing or Finance, together with a minimum of 5 years experience in a marketing and management capacity. 
  • Experience in telecommunications industry and a working knowledge of wireless, internet or telephony is an asset.
  • Demonstrable experience in project management and product marketing.
  • Proficient computer skills with an emphasis on the MS Office Suite (Word, Excel and PowerPoint)
  • Strong interpersonal and communication skills.
  • Possesses the ability to communicate with the public and all company stakeholders with the highest standards of business etiquette and integrity.

Condition of Employment

The use of a vehicle and out-of-town travel is required.

How to Apply

Please submit a resume with covering letter quoting the correct competition number to:

TBayTel
Human Resources Division
1046 Lithium Drive, Thunder Bay, Ontario P7B 6G3
Fax: (807) 344-2244
Email: recruitment@tbaytel.net

Closing Date:
Monday, November 17, 2008 - 4:30pm

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